About Me
- It started at Pepperdine, where I studied Integrated Marketing and Communications and promoted the Malibu Marathon and the Malibu Chili Cook Off for the Boys & Girls Club. Seeing a fundraiser fill up because of a social post is when I knew marketing was my thing. At TGS, my first full-time role, I learned to tell one story across email, sales decks, LinkedIn, and a published interview with the CEO in Women in Lighting.
- At Innersense Organic Beauty, I took a salon-first hair care brand into direct-to-consumer. I split social into two platforms, one for consumers and one for professionals, because they needed different messages. Then I added influencer collaborations and short-form video. The brand's audience grew, and the I Create Shine launch earned twice the revenue of any launch before it.
- From there I led social for supplement brands, including Wile Women, where I partnered with health experts to start a conversation about wellness after 40. On the side, I helped Bloom Again, a SoCal thrift store, reach Gen Z through relatable content and partnerships with sustainability and fashion clubs at a nearby community college. Booths sold out and a waitlist formed. The owner has told me they're planning a second location in 2027.
- Today at VisCap Media, a direct response ad agency, I find and cast the creators who star in ads for brands like Ryze Superfoods, Shapermint, and Loop Earplugs. Individual ads with creators I've cast have driven up to $50K–$200K in sales.
- Outside of work, I play tennis at the open level, with a career-high USTA national ranking of No. 76 in women's open. I surf, I travel, and I spent a year studying at Fudan University in Shanghai as part of my undergrad program. At home, I have two cats, Cheddar and Biscuit, who are in charge.
I'd love to hear about your organization's vision and how I can help.